H&M finally opens in Beijing

The opening of H&M’s first store in Beijing must have created quite a sensation. I can imagine that.

I’ve been to the stores in Shanghai, Shenzhen and Nanjing. It’s become a must-shop during my travels. I like it not just because it’s cheap and chic. What matters more is I couldn’t have it in Beijing. It’s the rarity that makes it more alluring. People are always desperate for things they cannot get, and things they have lost or missed.

Today the store is right on Qianmen strip, adding another page to our shopping list.