The spring festival is just around the corner and we decided to buy some new year cards for clients at last minute. But it turned out to be a very frustrating experience.
The post office had sold out all the new year cards. Watson’s, which used to sell greeting cards some years ago, no longer sold any today. Neither did the stationery store.
Yesterday I waited 25 minutes in minus 6 degrees to get a taxi and the 2.5km journey to Carrefour took another 20 minutes due to bad traffic in the evening. Unluckily, there were only a dozen Christmas cards left on the shelf.
Today I bought all the 32 cards available in a bookstore. But it wasn’t over yet. The cards were produced by Hallmark (there was a logo on the back of each card); while Hallmark channel is one of our competitors (I work for another entertainment channel). Ironic, huh!
Paper greeting cards have quietly withdrawn from stores or even peoples’ lives. I still remember the days when we would exchange new year cards with friends in the early nineties. And every year I would pick some beautiful cards for myself. I keep them till now.
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